Merchandising: The Importance of Colours in Branding

Brand colours emphasise brand qualities and its emotional character.

Merchandising, or the promotion of products to the retail consumer, requires a quick turnaround of promotional materials to the downstream customer. Kiian Digital has an effective and efficient distribution network for its products that allow customers to supply their customers with printed materials promptly.

Kiian Digital’s product range is consistent and reliable. The portfolio is made up of different ink types: process, fluorescent and spot colours, which assure the best visual impact whilst maintaining a consistent colour quality.

Kiian Digital Headquarters

Italy

JK GROUP

SP32 Novedratese, 33

22060 Novedrate (CO)

P +39 031 2074400

info@kiiandigital.com

USA

JK GROUP USA Inc.

106 Industrial Park Drive,

Soddy Daisy, TN 37379

P +1 (423) 486 9376

F +1 (423) 486 9387

China

KIIAN DIGITAL Inks

(Shanghai) CO.,LTD

6 Fl, Bldg. D, Suite 603, New Bund World Trade Center (Phase II)

N. 6, lane 227, Dongyu Road, Pudong New District, 200126 Shanghai, China

P + 86 21 60812890 / 88